Smash is operated by Softon Ltd, a company licensed and regulated by the Anjouan Gaming Authority under licence number ALSI-202409012-FI1. That licence sets the rules we operate by — covering everything from how we handle your funds to the technical standards our platform must meet. We are accountable to that authority, and if we fall short of those standards, it has the power to act on that.

We launched in 2026, which means we are a relatively new operation. We think that is worth being straightforward about. What we can tell you is that we have built the platform carefully, with a clear idea of who we are building it for and how we want things to run.

Who we are here for

Smash is built for players in the United Kingdom and elsewhere who want a well-stocked, straightforward place to play online. We have not tried to be everything to everyone. We focus on getting the fundamentals right: a wide selection of games from studios we have vetted, payment routes that work reliably, and support that is reachable when you need it. Players in the UK are fully supported on the platform, and we take our responsibilities to those players seriously.

When we decide which game providers and payment methods to list, we go through a deliberate process. We look at a provider's track record, their certification, and whether their products meet the technical and fairness standards we expect. The same logic applies to payment routes — if a method cannot meet our standards for security and reliability, it does not go on the site. That is why the list of options you see represents what we are confident in, not simply what is available.

Safer gambling and player money

Safer gambling is not a section we added at the end — it shapes how the platform is built. We provide tools that let you set deposit limits, take cooling-off periods, or self-exclude if you feel you need to. These tools are there because gambling should stay within boundaries that work for you, and we would rather make it straightforward for you to set those boundaries than make it difficult.

On the question of money: player balances are kept separate from the operational funds we use to run the business. This is a basic operational discipline, but it matters. It means that your deposited funds are not mixed with company money, and withdrawals are processed from a dedicated pool. Our standard withdrawal processing time is between zero and twenty-four hours, and the minimum deposit and withdrawal threshold is £20.

Finally, when something goes wrong — a transaction that does not clear, a game that behaves unexpectedly, a query that is not resolved first time — we expect our support team to own the problem and follow it through. We do not have a script for every situation, and we do not pretend otherwise. What we do commit to is being reachable, being honest about what has happened, and doing what is needed to put it right.